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FAQS

1. Why has SNICKERS® announced the Rookie Mistake of the Year campaign?

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SNICKERS has launched the ‘Rookie Mistake of the Year’ program to reward fans during the NFL season who share examples of rookie mistakes they have made, because maybe they just needed a SNICKERS.

At the end of the regular season, one (1) rookie mistake will be crowned ‘SNICKERS Rookie Mistake of the Year’ with the fan winning two (2) tickets to Super Bowl 56 in LA.

2. What is a rookie mistake and does the entry have to be football related?

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A rookie mistake isn’t an error that occurs due to bad luck; it’s a funny misstep made when you’re off your game. It’s a mistake you won’t make twice because you’ll learn from it. For example, leaving your tickets to the game at home and not realizing until you get to the stadium—rookie mistake!

Entries for ‘SNICKERS Rookie Mistake of the Year’ do not have to be football related, but any type of entry that is offensive, sexual in nature, uses offensive language, or mocks an individual based on their sexuality, race, religion, gender etc. will not be accepted.

3. When can I enter the SNICKERS Rookie Mistake of the Year program?

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Entries can be made from Thursday, September 9, at 8:00PM ET to coincide with the NFL season kick-off and fans are able to submit entries until 11:59PM ET on January 9, 2022.

4. How can fans enter?

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You can enter at snickersrookiemistakes.com. Fans can share text describing their rookie mistake with the option to upload an image or video alongside this.

5. Can fans enter on social?

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Fans cannot enter on social but can follow along using #SNICKERSROOKIEMISTAKE.

6. What can fans win?

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One (1) rookie mistake will be crowned ‘SNICKERS Rookie Mistake of the Year’ with the fan winning two (2) tickets to Super Bowl 56 in LA. The prize will also include airfare, accommodation and a limited amount of spending money whilst in LA.

Throughout the season, additional NFL themed prizes could be handed out to fans who have shared their rookie mistakes.

7. How many winners are selected?

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One (1) winner will be chosen and crowned ‘SNICKERS Rookie Mistake of the Year,’ winning two (2) tickets to Super Bowl 56 in LA.

8. When will the winner travel to LA for the Super Bowl?

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The winner of the ‘SNICKERS Rookie Mistake of the Year’ program will travel to LA for the Super Bowl in February 2022, at a to be confirmed date and time.

9. When will the winner be notified that they won the ‘Rookie Mistake of the Year’ grand prize?

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Winners will be notified at the end of the regular season, on or around January 30, 2022.

10. How will the winners be chosen?

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At the end of the season, select ‘SNICKERS Rookie Mistake of the Year’ entries will be presented to a panel of NFL player-judges who will choose one (1) winner as the ‘SNICKERS Rookie Mistake of the Year.’

11. How many times can fans enter the ‘Rookie Mistake of the Year’ campaign?

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Fans can only enter once during the NFL season.

12. OK, I’ve entered. How will I know if I’ve been selected?

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Once the winning rookie mistake is selected, the winner will be notified via email on or around January 30, 2022.

13. Am I eligible to win the ‘Rookie Mistake of the Year’ campaign if I live outside of the U.S.?

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The ‘SNICKERS Rookie Mistake of the Year’ campaign is only open to legal residents in the 50 U.S. states and D.C.

14. Why are you asking for my email address?

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The ‘SNICKERS Rookie Mistake of the Year’ submissions close on the last day of the regular season, January 9, 2022. Once submissions are closed, we’ll select the lucky winners and reach out via email.

15. The microsite isn’t working. It says I cannot submit my entry.

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We’re sorry about that! Please contact us and someone can help you.

For any other questions not addressed above, please contact us.